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These articles have been written by Carol Ann Waugh and are protected under copyright. You may share them with your colleagues but if you would like permission to re-print any of these articles, please contact us.

General Marketing

Smart Marketing Budget Management
Marketing in Tough Times
Fine-Tuning Your Marketing Budget: A Wise Strategy for Difficult Times
Marketing Strategies for a Tough Market — Garnering Free Publicity
Developing Relationships Through Telesales
Outline of a Basic Marketing Plan
Using Competitive Analysis to Build Your Marketing Messages
Launching A New Product
Ya Gotta Have a Gimmick
Developing Effective Offers
Market Research Q & A
New Customer Acquisition
Customer Service – Let's Get Back to the Basics
Advertising Headlines ... Attention Grabbers Make The Difference
Disconnect Between Marketing & Fulfillment
The Power of the P.S.

Internet Marketing

How to Increase Your Permission-Based E-mail List
Confessions of an Addicted Internet Shopper
How to Use the Internet to Jump Start Your Book Sales to Educators
White Mail and Inquiry Marketing
What we can Learn From
Viral Marketing
Using The Internet To Gather Competitive Intelligence
Owning Domains is a Marketing Strategy
E-Zines Save You Money And Expand Your Marketing Reach
Buying Key Words to Promote Your Web Site
10 Easy Rules For Developing Targeted Keywords for your Web Site

Marketing to Schools

More Catalog Tips
Catalog Tips
Walking In A Teacher's Shoes: What We Can Learn From Being There!
School Marketing 101
How To Select Responsive Mailing Lists for the Educational Market
Winning Awards is Great Publicity and will Increase Your Sales
Eight Steps to Writing a Great Sales Letter to a Teacher
Selling Subscriptions to Schools
Getting Ready for the Spring Buying Season
Federal Funding Changes - No Child Left Behind Act


Marketing to Libraries

Marketing To Libraries: Facts Vs. Fables

How to Market to Libraries: Getting Those Important Reviews
How to Track Library Customers

Internet Marketing Law Articles
We have posted these articles with the permission of Lloyd L. Rich, the sponsor of The Publishing Law Center

Internet Legal Issues: Meta-Tags
Internet Legal Issues: Linking
Internet Legal Issues: Framing
Internet Legal Issues: SPAM



Bookstore Consulting Services Marketing Articles About Us Contact Home

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