The catalog was changed to present a compelling story
about why posters and stickers are educational tools, through 3
different spreads, it appealed to 3 different school levels by showing
students at different age levels and in different environments,
and through a compelling offer of free products, it provided motivation
high-level school administrators to take an action.
How did it work? Here's some feedback from the client:
One of our dealer sales reps, in Southern California, gave
a copy of the new catalog to a principal to whom he had given a
PosterPrinter demo about 2 months ago. Up to this point, the principal
has had a difficult time convincing the PTA to purchase the PosterPrinter.
Equipped with the new Catalog, she (the principal) was able to go
in and sell the PTA on the value of the PosterPrinter - they bought
it the next day!
This is exactly what we were hoping for! Thank you for your great
advice and direction on this catalog. I know that we didn't get
all of the way there - had to modify the pricing and the offers
- but I think we're a long, long way from where we've been. I know
we're going to hear more and more of these types of success stories!