Bookstore Index

Here's what people are saying about this book!

"A resource that every catalog marketer should have at their finger-tips. Packed with easy-to-follow advice that will improve the effectiveness of this important marketing channel."

Michael Subrizi
Director of Marketing
Market Data Retrieval

" Carol Waugh's in-depth knowledge and her exceptional talent for communicating the essentials of catalog development make this book an indispensable reference for all catalog marketers. The book is full of basic principals, fresh ideas, and best of all "Hot Tips". I discovered at least 4 great ideas I plan to incorporate into our next round of catalogs."

Michael Hopkins
Vice President Advertising & Promotion
Glencoe/McGraw Hill

" A comprehensive, yet easy-to-use reference for school marketers of all sizes. If you want your catalog to perform at its greatest potential, you owe it to your company to read this book."

Adrienne Watts
Vice President of Marketing
NSSEA

" Carol does a fabulous job of detailing the elements of a successful, profitable catalog. For beginners, it is an invaluable checklist. For veterans, it is a reminder of basic principles. Best of all, Carol not only tells you what to do, but provides tons of examples. As Ellen de Generes and Martha Stewart would sayÖ"Buy the book. It's a good thing."

Bill Evans
President
Evan-Moor Publishing