She founded and managed her own publishing company that produced a directory and newsletter for the microcomputer industry and sold that company to a division of Xerox. In 1998, Ms. Waugh co-founded a dot-com based company that provides nationwide seminars and a newsletter on Internet marketing strategies. Ms. Waugh has created web-based marketing strategies for numerous publishers of all types of media, distributors as well as associations, non-profits, legal as well as other non-publishing businesses.

As a consultant for more than 15 years, she has worked with a multitude of companies, helping them with their overall print and web based strategic planning as well as crafting and implementing e-commerce marketing strategies and plans. In addition, she has directed numerous marketing campaigns, which involved list selection, direct mail creative development, telemarketing, space advertising, special exhibits and public relations.

During the past 5 years, she has specialized in helping companies develop web sites and integrate their marketing efforts by including email campaigns, linking campaigns, key word purchases and banner advertising. Her efforts in these fields have resulted in several honors, including the inclusion of her biography in Who's Who of Finance, The World of Who's Who of Women, and nominations for Direct Marketing Woman of the Year. Ms. Waugh is an accomplished writer, having authored/edited 6 published books and many articles. She is widely recognized in the industry and is invited to speak at many industry meetings and conferences. In 2003, Carol was awarded the prestigious "Pink Jacket" award from the Making it Happen Foundation, for her lifetime contributions to the education publishing community.

Ms. Waugh holds a Masters of Business Administration from Pace University, and a Bachelor of Science from New York University.