The Quick Fix

We spend a day at your offices. You can set the agenda. We'll be prepared to present current industry information, react to your existing marketing programs, evaluate your product development plans, and answer any questions you have. These sessions are a good way to clarify your thinking, get new "actionable" ideas, and bring your team together.

Comprehensive Marketing Plan

To invest your marketing dollars wisely, you need a well-thought-out plan. We can review your existing plan and make recommendations for improvement or we can develop a customized plan. Our typical marketing plans cover:
Market Demographics and Trends
Identification of Initial and Roll-Out Target Markets
Competitive Analysis
Branding and Positioning
Pricing and Offers
Overall Marketing Strategies
Recommended Partnerships
Internet Marketing Strategies
Direct Sales Organization and Coverage
Space Advertising
Direct Mail
Telemarketing
Public Relations
Trade Shows and Conferences


Marketing & Sales Databases

What information do you need to keep your fingers on the pulse of your business? How many new customers did you attract last week? What was their average dollar order? How many customers did you lose? What was your response rate for your last catalog? How did that compare to a year ago? These are just some of the answers publishers need to know to drive their sales to a higher level. We can identify the key factors for your company and help you design your customer and prospect database to capture critical information, reported on a regular basis.

Competitive Analysis

The competitive environment is getting crowded and complex as the Internet has expanded not only the number of publishing companies, but also service businesses - all aiming at gaining significant market share. We will identify your competitors, analyze their strengths and weaknesses, and suggest strategies for positioning, pricing and marketing your products and services to compete effectively.


Web Site Audits

Now that you have a web site, has it met your objectives? Is it generating revenue? Is it attracting enough traffic? These issues are more important as companies continue to pour money into the development and maintenance of their Internet presence. Let us audit your site to show you how to improve the content, streamline the navigation, and improve your sales from this new and exciting marketing channel.


Mailing List Section and Customer Profiles

Mailing to the right audience is 60% of the success of your direct mail efforts. Let our experts critique your current list selections, research the market and recommend new list strategies for improving your next mailing. Strategic Product Development We can scrutinize each of your product lines to evaluate their contributions to the bottom line. We'll identify strong performers and develop strategies to help others make better contributions. Then we'll help you identify and define new product lines that will fit into or expand upon your customer bases, marketing approach and delivery system. Your existing product lines can propel you into new markets, sometimes with slight repackaging concepts and strategy changes.


Strategic Product Development

We can scrutinize each of your product lines to evaluate their contributions to the bottom line. We'll identify strong performers and develop strategies to help others make better contributions. Then we'll help you identify and define new product lines that will fit into or expand upon your customer bases, marketing approach and delivery system. Your existing product lines can propel you into new markets, sometimes with slight repackaging concepts and strategy changes.


New Business Development

We offer you access to our solid network in the publishing and Internet business. We can suggest profitable joint venture and strategic partnership opportunities with other companies and provide insight into other opportunities for profitable developmental relationships.